For those who wear the change
New Standard was founded on the idea of change. We believe that transforming the fashion system is a necessity to face humanity’s greatest challenges across environment and climate – and everyone can make a difference. Our way? Weaving style, quality and comfort together with responsible practices. Creating the building blocks of a wardrobe that stand the test of time. Empowering you with the information needed to make better decisions.
Less but better clothes
New Standard is creating the building blocks of a wardrobe that stands the test of time. We don’t chase trends or design for seasons. Instead, we focus on perfecting a permanent collection that weaves style, comfort, and quality together with responsible practices. Inspired by yesterday, designed for now, and constructed for tomorrow, our clothes serve their purpose for years to come.